3D renderings are high-definition models of what the beach house will look like at completion and they are playing an increasingly important role at MariSol in the following two ways: to market new beach houses under construction and to attain a better home design.
Prior to the 3D renderings, we would rely on simple 2D renderings or colored architectural sketches, both of which lack the aesthetics of the renderings. Now, we are able to market the house pre-completion, and give buyers the opportunity to make some limited design changes based on the current renderings and to also purchase the beach house prior to it being on the open market.
The second major benefit of the renderings is that it helps our designers perfect a better design. The designers can pick and choose different materials, landscaping and furniture and see how it all meshes together prior to the home being finished.